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CR Burnett's avatar

To expand on your point, if I may, this is ultimately the existential question of who we as humans are becoming in this age of technology, and how we must fully utilize critical thought processes (or maybe just think and act in a practical way) in order to understand and evaluate disinformation tactics.

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John Hardman's avatar

'Heuristic' is the psychological term for a mental shortcut to make decisions and take action quickly and energetically efficiently. The brain is an expensive piece of machinery to operate. It consumes around 20% of the body's energy and is the champion 'energy hog' of all our organs. Our brains evolved to operate as efficiently as possible to ensure survival.

We naturally create rules of thumb and beliefs to filter out and ignore non-essential information and focus on a quick decision. As you mention, cognitive dissonance - having to deal with mentally opposing beliefs creates anxiety causing hyperactivity in the brain and increased energy consumption.

While short-term stimulation can be invigorating, constant over-stimulation results in fatigue and ultimately depression and despair. Sadly, our caveman's brains were not designed to deal with the constant overwhelm and dissonance of "disruptive technology" occurring at breakneck speed. We are pushing ourselves beyond our biological limits and it is little wonder that "diseases of despair" - drugs and suicide - are epidemic. Perhaps addiction is not a "disease" but another heuristic devised to numb ourselves and conserve our energy reserves.

By cranking up our anxiety we lose our energetic reserves to tolerate cognitive dissonance. Blind-grasping conspiracy theories and unsubstantiated lies help relieve our anxieties and existential fear. It is a simple physics formula that Trump instinctively senses to manipulate. We just want relief and if the Kool-Aid promised solutions are poisonous lies, they are a promise of an escape from the hell of eternal burning anxiety. It is little wonder MAGA has become the drug of choice.

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